Christine did this interview with her good friend and power-partner Robert Dempsey from Dempsey Marketing to discuss what has changed in PR over the last 10 years she's been independently consulting.

As 2011 winds to a close, we are getting a lot of questions about planning for next year. No, it’s not too late! Give some thought to how you are communicating with your audiences. If you often run in to misconceptions about your products or services, can’t seem to gain any ground in a new market, or believe you’ve hit a plateau in your current market — PR is something you should consider in 2012.

Advertising reinforces your brand, marketing focuses on leads, and PR reinforces…

In the last two weeks I’ve done a handful of opinion pieces, or Op-Eds, for my clients. In some cases I write them from scratch and in others I just edit their copy to meet editorial guidelines. The great thing about opinion pieces is that they are, in fact, an opinion. So you have some latitude with the tone and don’t need to be a professional writer to submit a good Op-Ed. With that in mind, I’ve put together a few tips you can employ to help ensure a better outcome.

1.  Tone down…

It’s been awhile since my last post, in part, because I was traveling. I try not to travel too much if I can help it because people can be rude when they are focused on trying to get from A to B. Rudeness is a pet peeve of mine and I have a hard time processing that kind of behavior. That's why it is especially concerning when I see rudeness ruin an otherwise great public relations or marketing plan.

Jumping right into it…What do rude people at the airport have to do with PR and…

I just started this blog a few weeks ago and largely intend for it to focus on my work, my writing and the recent successes I've had with clients. However, something happened last week that boiled my blood. I’ve had my fill of people and companies getting rewarded for bad behavior. Since it does touch on a very important part of marketing and PR I figured I could both vent and educate at the same time.

I’ve had a business credit card at the same bank for almost 10 years. Earlier this…